Home Staging for Sellers
I recently had the opportunity to discuss home staging with a professional home stager, Kathryn Collins from 3QiDesign to get the scoop on home staging. My questions - her answers.
As a Realtor®, I see situations where home staging can certainly help a home - in fact almost every home that is expected to be on the market needs some kind of staging.
To Stage or Not to Stage - A Very Good Question
This will be dependant on a few variables - but in almost every case - some kind of home staging will be required. This is not saying you need to spend $1000 a month on rented furniture, this means you may have to tidy closets, remove pictures or play with lamps to get proper lighting. Or, depending on the property - renting furniture.
Why Should Home Sellers Stage Their Home?
The question put forward to Kathryn -
"Home sellers should stage their home if they are looking to attract more potential buyers, make their listing more competitive, and sell their home faster and for more money. Home staging is an effective way to add value to your listing and appeal to a broader audience." says Kathryn
What are the Success Statistics?
Kathryn was able to give great information here -
"In a 2016 study of 1,081 homes conducted by the Real Estate Staging Association, un-staged homes spent an average of 184 days (7.5 months) on the market. In the same study, homes that were staged prior to going on the market sold on average of 23 days. From this study RESA concluded that listings that are staged prior to entering the market sell 90% faster than un-staged listings.
A survey conducted by the National Association of Realtors found that a 1-3% investment in staging yields home owners an 8-10% return on investment."
Hiring a professional in any industry is typically the best way to go. Your Realtor® can usually provide you with great tips and ideas from their experience - but in the end - they are professionals in selling homes, not staging.
Taking yourself out of the equation for staging and letting another set of eyes look at your home from a buyers perspective will also yield new ideas and information.
If anything, take pictures of your house - inside and out. This will help you see things that are out of place and can help guide you a little.
I Live Here, Why Stage it?
The reality, what you think is wonderful decor may not be ideal for a buyer. With that said, buyers tend to have a difficult time seeing past paint colour or certain wall art. In fact, I've seen buyers be quite offended by some decor. Even if the house is a perfect fit, they simply are unable to see past it.
"When you hire a professional home stager they can provide you with an actionable pre-staging checklist which would include tasks like de-cluttering, de-personalizing, repairing, and cleaning for each space. If your home is painted an array of colours the stager can recommend a stage safe paint colour that will appeal to more buyers.
After the pre-staging has been completed the stager will optimize your furniture layout to help potential buyers visualize how they would utilize each space. As part of the optimization process the stager may need to bring in rental furniture and accessories to further enhance your space." adds Kathryn.
Ok, What's the Cost?
Depending on the company, but you can expect to pay approximately $250 for a consultation and upwards to $2000 - $3000 for rental furniture.
Contact a Home Stager
If you're considering hiring a home staging company, Kathryn Collins is eager and very helpful.